Google will allow a single domain to lead the search result

Posted on | September 17, 2010 | 1 Comment

Before the end of this week, Google used to represent a maximum of only two results that came from the same domain name on one page of search results. Google has now officially announced something which many of the people were considering a bug or some virus previously; it has announced that now, a single domain will be able to dominate even the complete page of search results from Google. Google has changed its ranking procedure and this recent change in the search results procedure is intentional from Google.

The representatives of Google informed the press about this change and while discussing about it, he said that the change in Google’s ranking algorithm is a step to make searching easier for users. The users will now be able to find results from just a single site at the same page instead of going through the search results to find the one’s you are looking for. This has been done to entertain users whose queries indicate strong interest of users in a specific domain name. Google further announced something which is the part of great interest. Google said that with this change in the ranking algorithm, Google looks forward to provide its users with search results that are more focused on a single site and provide deep information from that website while Google also continues providing other related search results from other websites on other search result pages.

Peter Norvig, from Google also said that to represent ten results that came from the same domain name, you don’t need to give similar results in all ten places. In fact, all the ten results can be different and interesting; still they are from the same website. After the first page, the search results that is minor in the information that they contain start coming in the results. Google’s new ranking algorithm is a sure way for organizations that are looking forward to reputation management and will be one of the most interesting Search Engine Optimization features that are being offered.

This does help users a lot to get the results that they desire to have but the developers will have a raise in the competition because of the domination of one domain in one topic will set the others in the background. The new ranking algorithm is a great favor to people using Google for their queries as it will take them quite less time and they will come up with the desired output. Users will be able to see the relevant searches but not in the same way as they were before. The scattered results will all be confined on the main page followed by all the secondary results.